ABOUT MARIANN
Mariann is a results-oriented CMO who is expert in driving growth, establishing and expanding markets, and building culture. She has been instrumental in serial exits and major growth in every organization she's led. As Operating Partner with Edison's Go to Market Center of Excellence, Mariann helps companies diversify markets, energize their brands, and generate loyal, profitable customers.
Mariann also leads Marketing strategy for WorkFusion, overseeing brand, demand, content and product marketing. Before joining WorkFusion, she was CMO at erwin inc., where she successfully repositioned the company to the high-value data governance market before its acquisition by Quest. Previous executive roles were CMO at former Edison company inContact and SVP at Xtralis and Verint Systems. Mariann’s experience in high tech and software marketing also includes advisory and board roles at DQLabs and SparkPost and membership in professional associations such as National Association for Female Executives, Women Investing in Security & Education, CMO Council, and Greater New York Marketing Executives Council (founder).
EDUCATION
BA English Literature, University of Virginia
Recent Articles from Mariann McDonagh
June 3, 2025
The Durable Growth Imperative: Retention
Whereas speed was once thought to be the most...
March 5, 2025
Exit Readiness: Go to Market
Like other key functional areas of your business,...
December 11, 2024
How a Go to Market Pivot Sparked Explosive Growth at Field Effect
Field Effect’s story begins with a world-class...
ABOUT MARIANN
Mariann is a results-oriented CMO who is expert in driving growth, establishing and expanding markets, and building culture. She has been instrumental in serial exits and major growth in every organization she's led. As Operating Partner with Edison's Go to Market Center of Excellence, Mariann helps companies diversify markets, energize their brands, and generate loyal, profitable customers.
Mariann also leads Marketing strategy for WorkFusion, overseeing brand, demand, content and product marketing. Before joining WorkFusion, she was CMO at erwin inc., where she successfully repositioned the company to the high-value data governance market before its acquisition by Quest. Previous executive roles were CMO at former Edison company inContact and SVP at Xtralis and Verint Systems. Mariann’s experience in high tech and software marketing also includes advisory and board roles at DQLabs and SparkPost and membership in professional associations such as National Association for Female Executives, Women Investing in Security & Education, CMO Council, and Greater New York Marketing Executives Council (founder).
EDUCATION
BA English Literature, University of Virginia
Recent Articles from Mariann McDonagh
June 3, 2025
The Durable Growth Imperative: Retention
Whereas speed was once thought to be the most...
March 5, 2025
Exit Readiness: Go to Market
Like other key functional areas of your business,...
December 11, 2024
How a Go to Market Pivot Sparked Explosive Growth at Field Effect
Field Effect’s story begins with a world-class...
