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News calendar    Jun 06, 2012

Edison Ventures Leads Investment in NetProspex Powers Expansion of Marketing Technology Leader

Edison Ventures Leads Investment in NetProspex Powers Expansion of Marketing Technology Leader

netprospex_logo1LAWRENCEVILLE, NJ, June 6, 2012 – Edison Ventures announced a $3.5 million follow-on investment in Waltham, MA-based data services firm, NetProspex. Edison led a $7.0 million financing for this high growth business, bringing Edison’s cumulative investment to $8.6M. Proceeds from the round will increase sales, accelerate channel partner integrations andincrease product development.

NetProspex’s B2B data solutions give marketers and sales professionals best in class data and supporting analytics to intelligently target prospects and improve campaign performance. NetProspex solutions integrate with marketing automation and CRM systems, enabling continual lead flow and delivery of quality data at scale. Data is crowd-sourced and verified with a proprietary methodology, with a host of targeting attributes to enable marketing campaigns for thousands of B2B organizations.

Ryan Ziegler, Edison Principal who led the investment noted, “NetProspex is leading the industry with the most accurate business contact and company data in the cloud. The company enables marketers to analyze, verify, fix, append and grow prospect and customer data, the lifeblood of all sales and marketing initiatives.” Tom Vander Schaaff, Edison Partner led the diligence team. He remarked, “NetProspex is addressing a major pain point for customers and channel partners.The market is responding, revenue doubled each year since the company was founded.” Ryan and Paul Schmidt, Tangoe SVP Marketing and Edison Director Network member serve on NetProspex Board.

“We are thrilled to have the value-add of Edison’s network and operational acumen of Ryan and Paul on our Board. This investment supports our aggressive expansion toward category leadership in cloud-based data services,” stated Gary Halliwell, NetProspex CEO. “Chief Marketing Officers must get a handle on the data explosion within the enterprise. Bad data costs marketers significant missed revenue opportunities and costs hundreds of dollars per record in costs to store and repair.” 

About NetProspex
Founded in 2006, NetProspex drives customer acquisition by partnering with B2B marketers to deliver targeted prospect lists, comprehensive data cleansing, and profiling analytics that help to uncover data insights and optimize lead generation results. Thousands of B2B organizations rely on NetProspex to acquire and maintain clean, accurate contact information to fuel high-performing marketing campaigns.

Winner of two CODiE Awards from the SIIA, Best Lead Generation Solution and Best Solution Integrating Content into Workflow, NetProspex maintains a deep database of millions of crowd-sourced business contacts verified by CleneStep™ technology.

For more information, please visit

Kelly leads firm operations, including investment development, value creation, portfolio management, finance and marketing. She also manages investments in enterprise SaaS and fintech, serves on Edison’s investment committee, and is the pioneer of our Edison Edge value creation platform.