Marketing is all about using different levers to tell a story of customer value, while driving real business impact. And this is too important to growth-stage companies to be left only to the Marketing department.
Kelly plays a dual role at Edison. As part of the Edison Edge platform, she leads the Sales & Marketing Center of Excellence, helping portfolio companies accelerate and scale growth through operating leverage in the areas of go-to-market strategy and execution; organizational alignment and design; and architecting scalable marketing, sales and customer success machines. As an investment partner, Kelly serves on Blue Medora and ExecVision boards and is on the investment teams for Bento for Business and Terminus. She also serves as an independent director on Billtrust's board (Edison exited the company for 10X return in May 2018).
She has been recognized as one of the Best 50 Women in Business by NJBIZ, is a frequent speaker at B2B sales and marketing events, and serves on the board of the New Jersey Tech Council.
A 22-year veteran of emerging and established companies with deep experience in creating market categories, building successful go-to-market organizations, and developing strategies that grow SaaS businesses, Kelly is a technology optimist who has built her career on a passion for breaking new ground, having never held a role that someone held before her. She joined Edison from SundaySky where, during her tenure, revenue grew 3X year over year, and she established the company as the leader in personalized video. In addition to her time at SundaySky, Kelly has held leadership positions at Operative, an Edison portfolio company sold to SintecMedia for $200M, and LivePerson (LPSN) where revenue increased from $49 million to $100 million during her tenure. Prior to LivePerson, she started a wine venture, Oriel, achieving profitability in three years and doubling sales year over year. Kelly began her career in various roles at Lotus (acquired by IBM). She got the startup bug in 2000 when Ray Ozzie, the inventor of Lotus Notes, recruited her to Groove Networks, where she spent five years prior to the company's acquisition by Microsoft.
Salsa Labs, Axial, Billtrust, Bento for Business, Blue Medora, ExecVision, ItemMaster, Pixability, Terminus
BA, Communications, Michigan State University.
My dad spent 34 years at Polaroid, the Ford family’s bread and butter, the subject of every dinner table conversation, and those cameras captured every childhood moment. We had a Polaroid camera collection, but they were all the same camera to me: clunky, instant, so-so photo quality. And when my dad spoke about his colleagues, they were all the same to me, too, because they all seemingly did the same job, readily switching shifts with one another to make Polaroid’s instant film. For me, Polaroid was not terribly interesting because of this perceived sameness. For my dad, Polaroid was all about stability and security – he valued this.
So when I took a position early in my career at IBM, dad was thrilled – big company, stable, secure. But when I’d go further to tell him about new departments, new products, newly-created roles, he’d caution against it. And when I left IBM for my first startup, he definitely questioned whether I was the daughter he raised. Twenty years later, I have never held a job that someone’s held before me (and dad has come around -- er, given up?). As a marketer, invention, experimentation, new technology categories, new markets, making things work, making things scale… this is what keeps me up at night and gets me up in the morning. And this is why I enjoy working with entrepreneurs and their teams along their journey to building market leadership and successful, differentiated companies.