LAWRENCEVILLE, NJ, June 3, 2014 – Edison Ventures proudly announced today leading a $15 million growth financing of Offerpop. New York City-based Offerpop is an emerging software leader in social marketing, data insights and analytics for brands and marketers. Edison’s $10 million investment accelerates global sales expansion, fuels product innovation and increases partnerships and platform integrations domestically and abroad. Series C co-investors include CommonAngels, Hearst Ventures, Salesforce.com, and Windcrest Partners.
Offerpop’s cloud-based marketing technology platform powers cross-channel campaigns, content and commerce for businesses and brands to engage and convert today’s social and mobile consumers into customers. The Company’s Campaign, Content and Commerce products drive actionable consumer behavior throughout the customer lifecycle while capturing critical insights to inform all marketing channels. The platform enables marketers to rapidly produce authentic and evergreen experiences with user-generated content at scale that deepen customer relationships, grow engaged audiences and drive revenue.
“We are in the early innings for marketers and CMOs to fully utilize the power of social data. The consumer is now the marketer, and social is not just a channel,” said Ryan Ziegler, partner who led Edison’s investment. “Offerpop is the leading profiling platform that scales across social networks. Triple digit growth and customer retention is demonstrable of market demand for their products.” Ryan Ziegler will join the board along with Steve Vintz, Vocus chief financial officer and Edison Director Network member.
“Customers rave about the software platform’s ease of use, mobile focus, and consumer data and insight capabilities,” said Tom Vander Schaaff, partner who led the diligence process. “We are excited to partner with an impressive team who are creating a new marketing technology category,” said David Nevas, Edison principal.
“For more than three years, we have come to know Edison for their unmatched value-add and enduring record of success building technology leaders,” said Wendell Lansford, chief executive officer and co-founder . “Their deep industry expertise, relentless focus on execution, and expansive network solidified them as the right strategic partner. We’re excited to have Ryan Ziegler and Steve Vintz join our Board.”
Offerpop marks Edison’s twenty-first investment in New York as part of the firm’s growing Interactive Marketing and Digital Media practice group focused on digital media, mobile, marketing technology, data services, interactive entertainment and the social media economy. Notable investments include: ACT! (Sage), Arkadium, Cadient, Dendrite (Cegedim), Fishbowl, Lifebooker, Magnetic, MediaBrix, Motionsoft, Neat, NetProspex, Operative, PlumChoice, RealMatch, Salsa Labs, SnapOne and Vocus.