Co-Founder & CEO of Recycle Track Systems (RTS) Greg Lettieri is a dynamic leader in the waste management and recycling industry whose revolutionary ideas have helped reshape the sector for a more sustainable and efficient future. He has leveraged technology, data-driven solutions, and his extensive knowledge to turn the company into a leader in waste management across the United States and Canada. Boasting top-tier clients like New York Mets stadium and Hudson Yards, RTS is living proof of Greg's dedication and vision.
Episode 12 of Electrifying Growth digs into three key topics: understanding your market, developing a sustainable business model, and building strong relationships with partners.
Understand Your Market
Understanding your market is essential to developing effective strategies. When you understand the problem, you know where to tackle existing challenges and identify opportunities for growth.
Greg emphasizes the importance of the supply side (truck partners) in the waste management market, stressing that businesses need to ensure recurring partnerships in order to thrive. Demand is equally important, but less of a challenge for RTS. Customers are usually looking for better service and more sustainable waste management solutions... thus RTS value proposition gives customers a single point of contact for services such as recycling, composting, and more.
Develop a Sustainable Business Model
Greg advises creating an integrated approach that promotes scalability, efficiency, and sustainability. He offers a unique perspective on how to develop a sustainable business model for waste management and recycling, emphasizing the importance of operating within reality and recognizing that there is no 'one-size-fits-all' solution.
By focusing on food waste recycling and composting, RTS has created a niche market that is both profitable and environmentally friendly, a win-win in the waste management space.
Build Strong Relationships with Partners
Understanding the supply and demand side of the waste management industry prompted Greg to lead RTS to service all 50 states in the US, plus Canada. He explains the value of partnering with local suppliers, focusing on the customer's needs, and committing to sustainability through ESG (Environmental, Social, and Corporate Governance). Ultimately, the key takeaway to all entrepreneurs in every industry is simple: cultivating strong relationships can lead to improved efficiency and sustainability. And in a world that's only getting greener, the opportunities to electrify growth are limitless.