Who's the MVP of your GTM team? It's not Sales or Marketing... It's the Customer.
When you consider your sales process, you likely think of the dedicated stages that shepherd buyers along the journey from prospect to sale, and the corresponding GTM actions that drive them there. But as all high growth companies know, it's the distinct (and sometimes nuanced) customer behaviors that occur during the buying cycle that are the ultimate predictors of pipeline progression and true repeatability.
In this webcast, VP Alex Symos and Helen Baptist, COO at PathFactory, break down the customer-centric process that supercharged a 50% lift in deal acceleration and a 20 point NPS improvement for PathFactory, including tips to:
Assess your selling process
Develop a customer-centric methodology
Hone your process to achieve double-digit efficiency gains
Use your customer to help wire your GTM for scale
Recording: Click here to watch the webinar recording
- Click here for a guide to help you consider your buyer's perspective at each step of the process and buyer journey.
Alex Symos, VP, Go-To-Market Center of Excellence
Helen Baptist, COO