"Start with the end in mind.” ― Stephen R. Covey
As Vice President of the firm's Go-To-Market Center of Excellence, Alex helps Edison portfolio companies accelerate and scale growth, providing operating leverage in the areas of go-to-market strategy and execution; organizational alignment and design; and architecting marketing, sales and customer success machines.
Alex brings over 17 years of B2B marketing experience to Edison Partners. Prior to joining Edison, Alex spent 2+ years at Billtrust, a high-growth fintech provider. During her tenure, the company grew +30% and completed four acquisitions. While at Billtrust, Alex held roles in Product Marketing, Product Strategy and most recently Revenue Marketing, where she led pipeline creation, acceleration and expansion program strategy for customers and partners. Alex’s experience also includes several marketing roles at Henkel Technologies, most notably, her marketing leadership for the organization’s partner channel, worth $200M in revenue, and the creation of a business development team that produced $10M+ in sales pipeline over the first 18 months.
BA, Psycholology, Georgian Court University