Account-based Marketing (ABM), Demystified and Optimized

If you’re like most growth stage companies you’ve adopted Account Based Marketing to drive  customer acquisition and expansion. ...And if you haven't, you've likely contemplated the most effective way to integrate it with your program activities.  In either scenario, navigating this rapidly evolving space can be a full-time job.  

Torrey Dye, Director of ABM and Demand Gen at Terminus, will join us for this fast moving webcast that will provide quick and actionable insights to advance your programming, including: 

• Getting your ABM machine going

• Optimizing your program on a budget

• Measuring success and effective ROI reporting 

• Tips to tackle common challenges 

• ABM for SMB, Velocity and Enterprise selling models

• Tech for ABM
  
  

Watch Now

Recording: Click here to watch the webinar recording

Webcast Materials:

• Click here to view the webinar deck 

• Use this quick reference to assess your PCP or to establish one.

Host

Alex Symos, VP, Go-To-Market Center of Excellence

Guest Speaker

Torrey Dye, Director of ABM and Demand Gen