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Account-based Marketing (ABM), Demystified and Optimized

Alexandria Symos . September 12, 2019

If you’re like most growth stage companies you’ve adopted Account Based Marketing to drive  customer acquisition and expansion. ...And if you haven't, you've likely contemplated the most effective way to integrate it with your program activities.  In either scenario, navigating this rapidly evolving space can be a full-time job.  

Torrey Dye, Director of ABM and Demand Gen at Terminus, will join us for this fast moving webcast that will provide quick and actionable insights to advance your programming, including: 

  • Getting your ABM machine going
  • Optimizing your program on a budget
  • Measuring success and effective ROI reporting 
  • Tips to tackle common challenges 
  • ABM for SMB, Velocity and Enterprise selling models
  • Tech for ABM

Watch Now

Recording: Click here to watch the webinar recording

Webcast Materials:


 

Host

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Alex Symos, VP, Go-To-Market Center of Excellence

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Guest Speaker

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Torrey Dye, Director of ABM and Demand Gen

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