If you’re like most growth stage companies you’ve adopted Account Based Marketing to drive customer acquisition and expansion. ...And if you haven't, you've likely contemplated the most effective way to integrate it with your program activities. In either scenario, navigating this rapidly evolving space can be a full-time job.
- Getting your ABM machine going
- Optimizing your program on a budget
- Measuring success and effective ROI reporting
- Tips to tackle common challenges
- ABM for SMB, Velocity and Enterprise selling models
- Tech for ABM
Recording: Click here to watch the webinar recording
Use this quick reference to assess your PCP or to establish one.
Alex Symos, VP, Go-To-Market Center of Excellence
Torrey Dye, Director of ABM and Demand Gen