ABOUT LENARD
Lenard is responsible for leading Edison investments in companies primarily located in the mid-Atlantic area. Lenard co-leads healthcare IT investments and leads Edison’s security practice. Lenard is active in the mid-Atlantic venture community serving as a board member for the Maryland Venture Fund and Greater Baltimore Technology Council.
Lenard began his career at IBM where he worked as a Financial Analyst for IBM Global Services. His main responsibilities were overseeing a budget of $80 million and partnering with international locations to decrease the project costs of IBM Global Services West. Later, Lenard worked for Princeton eCom—an online bill payment company—where, as Manager of B2C Implementations; he oversaw one of the largest joint ventures in the company’s history. Lenard later led B2C Product Development at Princeton eCom prior to earning his MBA. Lenard also worked in healthcare investment banking for Wachovia Securities.
NOTABLE EXITS
eSentire (Warburg Pincus); PHX (Zelis); Kemp Technologies (Millpoint Partners)
INVESTMENT EXPERIENCE
ObserveIQ, Suuchi, CapitalRx, VirtualHealth, HRS, Macrofab, PHX (Zelis); eSentire (Warburg Pincus), Spiffy
EDUCATION
BS, Industrial Engineering, Stanford University
MBA, Columbia Business School, concentration in Finance and Management
Point of View
My greatest business lesson happened when I was three years out of undergrad working at a consulting firm.
My company was bidding on a project to help a financial organization create a specialized marketing plan to better target the Hispanic market. I was a junior member of the organization but when my managing partner had to cancel I ran the meeting. When I entered the room, the client picked-up the phone and asked why is someone so junior in his office. I quickly informed him that his competitors were already serving the market more readily because they had hired sales reps of Hispanic decent. I informed him that industry research revealed that “likes buy from likes” typically based on ethnicity. I then told him that his century old firm had one sales rep who was proficient in Spanish. I then advised him to sit down and hang up the phone. He did and my firm won the contract.
The lesson is to be prepared for every meeting beyond a cursory discussion. It will enable you to quickly gain trust that will eclipse any perceived limitations.
Recent Articles from Lenard Marcus
November 30, 2022
SPHERE Receives $31 Million in Funding, with Edison Partners as Lead Investor
SPHERE Technology Solutions (SPHERE), a leader in...
October 4, 2022
Edison Partners Leads USD $30M Investment in Field Effect
PRINCETON, N.J. -Edison Partners, a leading...
March 16, 2022
Spiffy Raises $32M in Extended Series B Funding with New Investment by Edison Partners
Get Spiffy, Inc. (SpiffyⓇ), an on-demand car...
ABOUT LENARD
Lenard is responsible for leading Edison investments in companies primarily located in the mid-Atlantic area. Lenard co-leads healthcare IT investments and leads Edison’s security practice. Lenard is active in the mid-Atlantic venture community serving as a board member for the Maryland Venture Fund and Greater Baltimore Technology Council.
Lenard began his career at IBM where he worked as a Financial Analyst for IBM Global Services. His main responsibilities were overseeing a budget of $80 million and partnering with international locations to decrease the project costs of IBM Global Services West. Later, Lenard worked for Princeton eCom—an online bill payment company—where, as Manager of B2C Implementations; he oversaw one of the largest joint ventures in the company’s history. Lenard later led B2C Product Development at Princeton eCom prior to earning his MBA. Lenard also worked in healthcare investment banking for Wachovia Securities.
NOTABLE EXITS
eSentire (Warburg Pincus); PHX (Zelis); Kemp Technologies (Millpoint Partners)
INVESTMENT EXPERIENCE
ObserveIQ, Suuchi, CapitalRx, VirtualHealth, HRS, Macrofab, PHX (Zelis); eSentire (Warburg Pincus), Spiffy
EDUCATION
BS, Industrial Engineering, Stanford University
MBA, Columbia Business School, concentration in Finance and Management
Point of View
My greatest business lesson happened when I was three years out of undergrad working at a consulting firm.
My company was bidding on a project to help a financial organization create a specialized marketing plan to better target the Hispanic market. I was a junior member of the organization but when my managing partner had to cancel I ran the meeting. When I entered the room, the client picked-up the phone and asked why is someone so junior in his office. I quickly informed him that his competitors were already serving the market more readily because they had hired sales reps of Hispanic decent. I informed him that industry research revealed that “likes buy from likes” typically based on ethnicity. I then told him that his century old firm had one sales rep who was proficient in Spanish. I then advised him to sit down and hang up the phone. He did and my firm won the contract.
The lesson is to be prepared for every meeting beyond a cursory discussion. It will enable you to quickly gain trust that will eclipse any perceived limitations.
Recent Articles from Lenard Marcus
November 30, 2022
SPHERE Receives $31 Million in Funding, with Edison Partners as Lead Investor
SPHERE Technology Solutions (SPHERE), a leader in...
October 4, 2022
Edison Partners Leads USD $30M Investment in Field Effect
PRINCETON, N.J. -Edison Partners, a leading...
March 16, 2022
Spiffy Raises $32M in Extended Series B Funding with New Investment by Edison Partners
Get Spiffy, Inc. (SpiffyⓇ), an on-demand car...