Princeton, NJ — May 15, 2017 — Edison Partners today announced leading a $10 million Series B growth investment in Atlanta-based account-based marketing platform company Terminus, alongside Atlanta Ventures, with participation from existing investors. Terminus will use the funds to further build out its account-based marketing (ABM) platform, its ABM Cloud partner program, and expand operations with a new West Coast office.
Since Edison’s Series A investment one year ago, Terminus has experienced more than 600 percent revenue growth, a 300 percent increase in its customer base, and has quadrupled its employee base. “Terminus sales and customer growth are both highly indicative of the broader trend; more marketing dollars are flowing into ABM strategies to create better alignment with sales,” said Ryan Ziegler, Edison General Partner and Terminus board member. “The company has created the category, is realizing the benefit of making ABM accessible and scalable for B2B marketers through its platform, and this investment will help them further accelerate growth through continued product innovation.”
Terminus’ software-as-a-service, account-based marketing platform enables B2B marketers to use data contained in (or even lacking from) customer relationship management systems, such as Salesforce, to proactively orchestrate marketing campaigns through buyer and customer journeys, creating demand, accelerating pipeline and driving up customer value. Since its 2014 founding, Terminus has been named the fastest-growing software company in Atlanta, and has won numerous workplace awards, including #1 Best Place to Work in Atlanta in 2016.
“Our rapid success is a derivative of having a partner like Edison giving us formative support and believing in our mission. Their team and network have proven invaluable, from helping us round out our team, to coaching our executives, and reinforcing our market opportunity,” said Eric Spett, CEO and Co-founder of Terminus. “It’s been an exciting journey so far, and we know that Terminus is on the right path to sustained growth and innovation.”
Edison Partners has financed and guided more than 200 private companies, including 31 Marketing Technology companies focused on solutions that sell into the CMO suite. Noteworthy exits include ACT!, Cadient, Dendrite, Vocus, and NetProspex. Current investments include: Arkadium, iQ Media, ItemMaster, Jornaya, LookBookHQ, Magnetic, Pixability, RealMatch, Receptiv, Salsa Labs, Terminus, TripleLift, and Wyng. Over the last 18 months, Edison has invested in four Marketing Technology companies from its latest fund, Edison Partners VIII.
Terminus is the leading account-based marketing (ABM) platform that enables B2B marketers to target key accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. Companies, such as Salesforce, Domo, Vidyard, and Rosetta Stone, use Terminus as a foundational platform for ABM. In 2017, Terminus was named the Fastest Growing Software Company by The Atlanta Business Chronicle and #1 in Employee Appreciation by The Atlanta Journal-Constitution. To learn more about the Terminus ABM platform, visit Terminus.com.
About Edison Partners
For more than 30 years, Edison Partners has been helping CEOs and their executive teams navigate the entrepreneurial journey and build successful companies. Through the unique combination of growth capital and the Edison Edge platform, consisting of operating leverage, the Edison Director Network, and executive education, Edison employs a holistic approach to accelerating growth and creating value for businesses ($5 to $20 million in revenue) in financial, healthcare, enterprise and marketing technology sectors. Edison investment objectives also include: buyouts, recapitalizations, spinouts and secondary stock purchases.
Edison’s active portfolio has created aggregate market value exceeding $10 billion. Its long-tenured team based in Princeton, NJ manages more than $1 billion in assets throughout the eastern United States.