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News calendar    Sep 18, 2018

Edison Partners Leads Growth Equity Investment in Sigstr

Edison Partners today announced leading a growth round in Sigstr, an Indianapolis-based SaaS platform for employee email signature marketing and relationship intelligence.

Princeton, N.J.—September 18, 2018— Edison Partners today announced leading a $4 million growth round in Sigstr, an Indianapolis-based SaaS platform for employee email signature marketing and relationship intelligence. The capital will be used to accelerate the rollout of the company’s newly released Pulse product and scale sales and marketing.


Email is a highly valued, yet often overlooked channel for B2B marketers. On average, employees spend more than six hours a day in their email inbox; no other corporate system has the reach, volume and 1:1 communication potential for the B2B market than the company’s own email. Sigstr helps companies unlock the value of their corporate email with an email signature marketing (ESM) application that delivers dynamic content and messages through email signatures in support of sales and marketing efforts and to drive productivity and revenue goals. 


Sigstr has experienced solid momentum over the last year, nearly tripling its revenue growth and customer base. The company now works directly with 400 B2B companies across five continents, including Amazon, AT&T, Experian, GoHealth and Snowflake. The company was also recently recognized with a 2018 Martech Breakthrough Award for the Best Email Marketing Innovation, ZoomInfo’s “Champion Award,” ABMies’ “Best Pipeline Acceleration Campaign,” and a 2018 Best Place to Work in Indiana.


“We believe account-based marketing is the way B2B marketers will drive revenue, now and into the future. Sigstr uniquely brings relationship intelligence to ABM initiatives using the email channel, turning it into a revenue driver within the enterprise,” said Ryan Ziegler, General Partner for Edison Partners, who led the investment. “Since joining Sigstr in 2017, CEO Bryan Wade has had significant impact on business performance and product direction. The combination of the ESM and Pulse products, a stellar management team, and ABM market trends is driving a high growth trajectory for Sigstr to rapidly build value and outperform the market.”


This growth investment follows the July launch of Sigstr Pulse, the company’s relationship marketing application that uses artificial intelligence to map and quantify the collective networks of all employees in a company through the corporate email channel so businesses can assess marketing and sales performance at the contact, account, and geographic level. Pulse will soon be expanded to integrate with marketing platforms like Salesforce, Marketo and Terminus, allowing marketers to target specific audiences and analyze how business relationships flourish.


"There’s so much potential for organizations to use relationship intelligence from employee email to unlock relationships and drive targeted marketing and sales efforts. Employee email is still the best predictor of business relationships,” said Bryan Wade, CEO of Sigstr. “We’re thrilled to team with Edison Partners and have already benefited from the firm’s unique, integrated approach to investing and providing operating leverage. I look forward to our continued work together to scale a truly differentiated solution for our customers.”


Edison Partners has financed and guided more than 200 private companies, a quarter of which have been in the enterprise solutions space. Sigstr is the firm’s fourth investment in the Midwest over the last four months, and, with the recent investment in Emplify, the second investment in Indiana in the last month. Edison’s current enterprise solutions portfolio includes All Traffic Solutions, Blue Medora, Bricata, Emplify, eSentire, Giant Oak, ItemMaster, Jornaya, Predata, PathFactory and Terminus. Notable exits in the sector include Archive Systems, Assessment Systems, Axent, Billtrust, InSoft, Logfire, Marcam, Notable Solutions, Operative, Tangoe, Telarix, VirtualEdge, Vocus, Uptivity, and VFA.


About Sigstr

Sigstr is a relationship marketing platform that turns the billions of 1:1 emails sent every year into powerful brand engagements and practical relationship intelligence. With integrations into the leading CRMs, MAPs and Marketing Technologies, Sigstr helps companies get more out of their employee email by turning it into a channel that understands and engages their most important audiences. Leading brands like AT&T, Amazon, SendGrid, Terminus, and Yext are using Sigstr to amplify the value of every email their employees send.


About Edison Partners

For more than 30 years, Edison Partners has been helping CEOs and their executive teams grow and scale successful companies. The firm’s investment team brings extensive investing and operating experience to each investment. Through a unique combination of growth capital and the Edison Edge platform, consisting of operating leverage, the Edison Director Network, and executive education programs, Edison employs a truly integrated approach to accelerating growth and creating value for businesses. A team of experts in financial technology, healthcare IT and enterprise solution sectors, Edison targets high-growth companies with $5 to $20 million in revenue; investments also include buyouts, recapitalizations, spinouts and secondary stock purchases.


Edison’s active portfolio has created aggregated market value exceeding $10 billion. Edison Partners is based in Princeton, NJ and manages more than $1.4 billion in assets throughout the eastern United States.

Ryan has been investing and advising technology companies for over 20 years. He leads the Enterprise Software and Vertical SaaS industry practice for Edison. He is a member of the Investment Committee, and helps lead and support the firm’s Governance Center of Excellence and Director Network (EDN). He manages growth equity investments within supply chain & logistics, enterprise infrastructure, data management, go-to-market software, digital commerce, verticalized marketplaces, and workplace technology segments.