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News calendar    Sep 05, 2017

Edison Partners Leads $11 Million Growth Equity Investment in LookBookHQ

Bolsters market and product expansion for intelligent content marketing market leader to set new standard for marketing outcomes

Edison Partners Leads $11 Million Growth Equity Investment in LookBookHQ

Bolsters market and product expansion for intelligent content marketing market leader to set new standard for marketing outcomes

PRINCETON, N.J., SEPTEMBER 5, 2017 – Edison Partners today announced leading a $11 million Series B growth investment in Toronto-based content marketing platform company LookBookHQ. The company will use the funds to further scale sales and marketing, and accelerate product innovation.

LookBookHQ’s Intelligent Content Platform provides B2B marketers with the most effective way to accelerate their prospects’ path to purchase. Since Edison’s initial investment 12 months ago, the company has realized 2.5X recurring revenue growth. The marketing teams of more than 100 enterprise-level organizations now rely on LookBookHQ’s platform to provide sales-ready prospects and attributable and meaningful ROI.

Content marketing is a $200B industry and is expected to climb based on a recent Content Marketing Institute study. “The market opportunity is enormous with 91% of B2B marketers embracing content marketing, and only 42% proving its effectiveness,” said Gregg Michaelson, Partner at Edison Partners, and LookBookHQ board member. “CEO Mark Opauszky and his exceptional team are attacking this issue head-on. With this funding, we look forward to continuing to help the company drive exponential growth and deliver content marketing effectiveness for its customers.”

“We’re pleased to be in a position to accept an additional growth investment from Edison Partners,” said Mark Opauszky, LookBookHQ co-founder and CEO. “We’re grateful for the team’s marketing technology and operating expertise, which has been invaluable in helping us reach new customers and scale our operations. This is an exciting next chapter on our growth journey.”

Edison Partners has financed and guided more than 200 private companies, including 47 enterprise software companies and 31 marketing technology.  Noteworthy marketing technology exits include NetProspex, Operative, and Vocus. Current investments include: Arkadium, iQ media, ItemMaster, Jornaya, Magnetic, Pixability, RealMatch, Receptiv, Salsa Labs, Terminus, Triplelift, and Wyng.

About LookBookHQ

LookBookHQ builds software that accelerates B2B purchase decisions. By delivering more of the content people need about you and your products or services whenever and wherever they click, the LookBookHQ Intelligent Content Platform helps marketing and sales organizations educate prospects and customers faster and more efficiently. With attention at a premium, we use Content Science™ to make it easier for the right people to get the right content when they need it – so that you drive revenue.

About Edison Partners

For more than 30 years, Edison Partners has been helping CEOs and their executive teams navigate the entrepreneurial journey and build successful companies. Through the unique combination of growth capital and the Edison Edge platform, consisting of operating leverage, the Edison Director Network, and executive education, Edison employs a holistic approach to accelerating growth and creating value for businesses ($5 to $20 million in revenue) in financial, healthcare, enterprise and marketing technology sectors.

Edison’s active portfolio has created aggregate market value exceeding $10 billion. Its long-tenured team based in Princeton, NJ manages more than $1 billion in assets throughout the eastern United States.


Gregg focuses on investments in Healthcare IT and Enterprise software, specifically within the data and analytics, patient engagement, and marketing technology sectors. He brings over 20 years of experience investing in and operating growth stage companies. Gregg also advises Edison portfolio executives on leadership, strategy, and operational efficiency.