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News calendar    Sep 21, 2015

Edison Partners Invests $9M in iQ media

Fuels Expansion of Go-to-Market Team and the Industry's First Native Ad Exchange


Fuels Growth for Next-Generation Media Intelligence Leader

LAWRENCEVILLE, NJ, September 21, 2015 – Edison Partners proudly announced leading a $9 million investment in iQ media. Based in Conshohocken, PA, iQ media is the fastest-growing media intelligence technology provider. Edison’s investment will fuel go-to-market expansion and continued product innovation.  

“iQ media is redefining the media intelligence landscape with its differentiated product, impressive client roster and capable executive team," said Michael Kopelman, General Partner at Edison Partners. “We’re excited about the company’s approach to addressing the complexities of modern marketing attribution for the Chief Marketing Officer, and how our partnership will accelerate and broaden market penetration.”

Since the company’s founding in 2010, iQ media has grown the size of its staff to more than 80 while achieving 150 percent top-line subscription growth year over year. More than 300 well-known brands across 14 industries, including sports and entertainment, education, healthcare and consumer goods rely on iQ media for better data and deeper analysis to make smarter data-driven marketing decisions.  The company’s platform captures data about the exact moments brands are seen or heard on every screen, enabling marketers to learn what sparks audience engagement and effectively complete across channels.

In addition to expanding sales, marketing and support functions, Edison’s investment will support the development of iQ media’s next-generation integrated data platform, including the release of several industry-exclusive product enhancements over the next few months.  “Partnering with Edison went far beyond securing funding; we were searching for a strategic partner who knew the industry and knew how to accelerate our growth trajectory,” said John Derham CEO and Founder of iQ media. “When we looked at the entire investor landscape, it was an obvious choice -- Edison fit this profile perfectly.”

With this investment, Michael Kopelman joins existing investor Michael Holloway of GMH Ventures on the company’s board of directors.  Two Edison Director Network members, Rick Rudman, CEO of Tracx and former Chairman & CEO of Vocus, and Sandeep Swadia, COO of Magnetic, have also joined the board.

iQ media marks the second investment for Edison’s latest fund, Edison Partners VIII. It is also the firm’s twenty-fifth investment by its Interactive Marketing practice, which focuses on marketing and ad technology, digital media, mobile, data services, interactive entertainment and the social media economy. Notable exits include ACT! (Sage), Cadient (Cognizant), Dendrite (Cegedim), Vocus, and NetProspex (Dun & Bradstreet). Current investments include: Arkadium, Fishbowl, Magnetic, MediaBrix, Motionsoft, Offerpop, Operative, Pixability, RealMatch, Salsa Labs and Triplelift.

About iQ media

iQ media engages every marketers with better data, deeper analysis and a richer experience in paid, earned, shared and owned media analytics across television, online, social and first-party data sources. Our award-winning suite of analytics tools equip marketing and PR professionals with the data they need to make smart, forward-thinking decisions about how to manage their brand reputation on television, online and beyond.  To learn more, please visit: .

About Edison Partners

For 28 years, Edison Partners has been helping CEOs and their executive teams navigate the entrepreneurial journey and build successful companies. Through the unique combination of expansion capital and the Edison Edge platform, consisting of strategic advisory, the Edison Director Network, and executive education, Edison employs a holistic approach to nurturing invention and creating value for growth stage businesses ($5 to $20 million in revenue) in financial technology, healthcare IT, enterprise IT, and interactive marketing industries. Edison investment objectives also include: buyouts, recapitalizations, spinouts and secondary stock purchases.

Edison’s active portfolio has created aggregate market value exceeding $5 billion. Its long-tenured team, based in Lawrenceville, NJ, New York, NY, McLean, VA and Cleveland, OH, manages more than $1 billion in assets throughout the eastern United States.