Gregg Michaelson



Sector Focus: Healthcare IT, Marketing Technology

I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. - Howard Schultz, Starbucks


Gregg is responsible for advising companies in the firm’s Healthcare IT and Marketing Tech practices on strategy, market expansion, operational efficiencies, and general problem solving.    As an Operating Partner, Gregg brings 20 years of experience leading global health and wellness media organizations, and a consistent track record of developing and executing innovative business strategies that deliver bottom line results.  

Gregg currently serves as Director for Lincor Solutions, the leading patient engagement software platform provider to hospital systems worldwide; and for LookBookHQ, which provides B2B marketers with the only content marketing automation platform proven to engage and convert prospects.


Gregg served as CEO of Linkwell Health, a leading consumer engagement company in the healthcare industry, where he built a proprietary content marketing system and significantly scaled the business during his three-year tenure.  Prior to joining Linkwell, Gregg spent 10 years with Rodale, the worldwide leader and trusted content source in healthy active lifestyles. As President and CMO, he had full P&L responsibility for the company’s $450 million global media business leading more than 500 employees across multiple disciplines—B2C and B2B sales and marketing, business intelligence, and functional support groups among them. Under his direction, the company developed digital and mobile business strategies and infrastructures that expanded Rodale Digital to a $100+ million advertising and ecommerce business.


MBA, Finance, New York University

BA, English Literature, University of Michigan