Oct 19, 2016
CMOs have more organizational legitimacy than ever before. Tech innovation is enabling precision, visibility, and greater accountability, impacting not only how CMOs drive outcomes, but also how they operate across the company. From agile planning, and adopting a B2C mindset, to translating strategy into a tech stack, and serving as the unofficial Chief Alignment Officer, during this panel discussion, you’ll hear from seasoned tech CMOs what you need to know today to be relevant tomorrow.
Kelly Ford Buckley joins #FlipMyFunnel Boston to discuss how to become the CMO of the future.