On April 19th, Edison Sales & Marketing leaders assembled at our office in Princeton, NJ for a day of engaging content, peer-led discussions, and networking. Topics included best practices for sales and marketing alignment, content marketing, and building and advancing pipeline.
See below for materials, photos and detailed agenda.
Attendee List can be found here
Presentations can be downloaded here
12:00PM |
Arrival & Lunch |
12:30-1:15PM |
Welcome, Introductions & Edison Growth Index
|
1:15-2:00PM |
#OneTeam: Sales & Marketing Alignment, Company Culture, A MovementPeter Herbert, CMO
|
2:00-2:30PM
|
Transforming Passive Content Delivery into Active Buying JourneysChris Vandermarel, Director, Demand Gen
|
2:30-2:50PM |
BREAK |
2:50-3:20PM |
How Modern Sales Teams are Crushing It with Personalized VideoDan Wardle, Director, Business Development
|
3:20-4:00PM |
Group Discussion: 1st Meeting Sales Pitch Effectiveness |
4:00-4:45PM |
Group Discussion: Strategies & Tactics for Advancing & Accelerating Pipeline |
4:45PM |
Networking Reception |
