---
title: Creating a Coaching Culture
description: Alex Symos and Steve Richard will take you through the best practices of sales coaching and share proven techniques your entire organization will want to adopt.
---

[Edison Blog | Insights for Growth Stage Technology Companies ](https://www.edisonpartners.com/blog)

# [Creating a Coaching Culture](https://www.edisonpartners.com/blog/creating-a-coaching-culture)

 Written by [Alex Symos](https://www.edisonpartners.com/blog/author/alex-symos) | 2/26/2019

Culture is what your employees are doing when no one is looking. Top companies don’t leave their learning and development to chance. They seek out innovative ways to foster a coaching culture that creates consistency and accountability at scale.** **

 

In this webcast, [Steve Richard](https://www.linkedin.com/in/saleskickoffspeaker/) will take you through the best practices of sales coaching and share proven techniques your entire organization will want to adopt.

- Use metrics as a diagnostic to inform coaching needs
- Coach using the observe, describe, prescribe model
- Create a positive, productive call coaching culture that reps love while eliminating defensiveness
- Foster an environment of self-assessment and peer coaching to ease the burden on managers to do all the coaching
- Harness the power of the habit loop to change rep behavior

 

### Watch Now

**Recording:** [Click here watch the webinar recording](https://zoom.us/recording/play/-t1k58CnlJHBEOszVJu13UVmcw5ck_4emOQcVwY92lMCm5uh38l3FkzyYr-Nnimh?startTime=1551204932000&utm_campaign=2019%20Webcast%20Series&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--LJW6MQvc4uEc5xnt-NVUNTYRY6JaaRXrXpY4COCPaBTfuiY2_bAvegLvpYUsOELHcGAHo)

**Webcast Materials:**

- [Click here to view the webinar deck](https://www.edisonpartners.com/hubfs/Creating%20a%20Coaching%20Culture%20Deck.pdf?utm_campaign=2019%20Webcast%20Series&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--LJW6MQvc4uEc5xnt-NVUNTYRY6JaaRXrXpY4COCPaBTfuiY2_bAvegLvpYUsOELHcGAHo) 
- Download ExecVision's full [guide](https://www.edisonpartners.com/hubfs/The%20Sales%20Leader's%20Guide%20to%20Building%20a%20Coaching%20Culture.pdf?utm_campaign=2019%20Webcast%20Series&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--LJW6MQvc4uEc5xnt-NVUNTYRY6JaaRXrXpY4COCPaBTfuiY2_bAvegLvpYUsOELHcGAHo) to building a coaching culture. 

****

#### **Host**

|           [Alex Symos](https://www.edisonpartners.com/team/alex-symos), VP, Go-To-Market Center of Excellence |
| --- |

 

 

#### **Guest Speaker**

****

 

 

 

 

 

[Steve Richard](https://www.linkedin.com/in/saleskickoffspeaker/), Co-Founder and Chief Evangelist

 

 

 

[View full post](https://www.edisonpartners.com/blog/creating-a-coaching-culture)

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