"What if you could take the CMO and Board relationship, and turn it from fraught to functional…. and maybe even to fantastic?" Erica Seidel is exploring this theme for the newest season of her The Get podcast. I was delighted to sit down with her to explore this dynamic and what it takes to create an effective bridge between CMOs and their boards.
Have a listen to learn:
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The Get podcast is all about driving smart decisions around recruiting and leadership in B2B SaaS marketing, exploring trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. This season’s theme is the CMO and Board Relationship in B2B SaaS.
The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.