Edison Blog | Insights for Growth Stage Technology Companies

Act Like an Operator, Think Like an Investor: Go to Market

Written by Ryan Ziegler | 4/25/2024

Forecast accuracy. Retention. New logo health. 

These three metrics make up the Go to Market section of the 2024 Growth Index. We caught up with GTM Operating Partners Ryan Tognazzini and Mariann McDonagh as well as Edison General Partner Kelly Ford to discuss why these metrics matter for both operators and investors.

 Check out this video to learn how GTM professionals can use these metrics to drive visibility into their business, and how investors consider these metrics from an exit readiness perspective.

 

If you haven’t yet read this year’s Growth Index, download it here.