If you’re like most growth stage companies you’ve adopted Account Based Marketing to drive customer acquisition and expansion. ...And if you haven't, you've likely contemplated the most effective way to integrate it with your program activities. In either scenario, navigating this rapidly evolving space can be a full-time job.
Torrey Dye, Director of ABM and Demand Gen at Terminus, will join us for this fast moving webcast that will provide quick and actionable insights to advance your programming, including:
Getting your ABM machine going
Optimizing your program on a budget
Measuring success and effective ROI reporting
Tips to tackle common challenges
ABM for SMB, Velocity and Enterprise selling models
Tech for ABM
Recording: Click here to watch the webinar recording
Webcast Materials:
Use this quick reference to assess your PCP or to establish one.
Alex Symos, VP, Go-To-Market Center of Excellence
Torrey Dye, Director of ABM and Demand Gen