Edison Blog | Insights for Growth Stage Technology Companies

Electrifying Growth Episode 74: Cost of Software is Heading to Zero

Written by Chris Sugden | 6/10/2026

 

 

What happens when the cost of building software approaches zero?

On today's episode of Electrifying Growth, Managing Partner Chris Sugden sits down with Tommy Cotter, Director of Data Products at Benzinga, to explore how AI is fundamentally changing product development, organizational execution, and the skills that will matter most in the years ahead.

Drawing on his experience building data products for some of the world's largest financial institutions, Tommy shares practical insights on how growth-stage companies can leverage AI to move faster without sacrificing quality. From translating content globally to automating complex workflows, he explains how AI is creating new opportunities for innovation while reinforcing the importance of human judgment and strategic thinking.

The conversation also explores a challenge every growing company faces: alignment. Tommy argues that many execution issues stem from a lack of context and shares why communication, cross-functional collaboration, and a "yes first" culture have become critical advantages in a world where technology continues to accelerate the pace of work. Whether you're a founder, operator, product leader, or simply trying to understand where AI is taking business next, this episode offers a thoughtful and practical perspective on what comes next.

 

 

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