Bulb_icon Fill 1 Fill 3 Fill 6 Fill 8 Fill 10 Fill 12

2018 SPRING SALES & MARKETING ROUNDTABLE

APRIL 19, 2018

EDISON PARTNERS | PRINCETON, NJ 12PM - 5PM 

RECAP

EVENT RECAP

On April 19th, Edison Sales & Marketing leaders assembled at our office in Princeton, NJ for a day of engaging content, peer-led discussions, and networking. Topics included best practices for sales and marketing alignment, content marketing, and building and advancing pipeline. 

See below for materials, photos and detailed agenda. 

MATERIALS

Attendee List can be found here

Presentations can be downloaded here

Agenda

12:00PM
Arrival & Lunch
12:30-1:15PM
Welcome, Introductions & Edison Growth Index 

Kelly Ford Buckley, Partner

Edison Partners Logo.jpg
1:15-2:00PM
#OneTeam: Sales & Marketing Alignment, Company Culture, A Movement 
Peter Herbert, CMO

Todd McCormick, CRO

Terminus.png

2:00-2:30PM

 

Transforming Passive Content Delivery into Active Buying Journeys
Chris Vandermarel, Director, Demand Gen
2:30-2:50PM
BREAK
2:50-3:20PM
How Modern Sales Teams are Crushing It with Personalized Video
Dan Wardle, Director, Business Development 
Vidyard Logo-1.png
3:20-4:00PM 
Group Discussion: 1st Meeting Sales Pitch Effectiveness
4:00-4:45PM
Group Discussion: Strategies & Tactics for Advancing & Accelerating Pipeline
4:45PM
Networking Reception

 SM18 Landing Page_pics

Thank You