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Develops products and services to streamline online advertising operations for publishers.

Lorne Brown, Operative CEO


2005 - Initial Investment

2010 - Operative acquired Solbright (#2 in the industry) and expanded its customer base

2011 - Operative was recognized by Gartner in its “Cool Vendors in Media”

2017 - Exit

SintecMedia acquires Operative at nearly $200M -generating more than 5X return for Edison Partners

Lorne Brown becomes CEO of SintecMedia

Press Release