---
title: The SEO Edit
description: In this webcast, Ryan Farley, Co-founder and Performance Marketer at LawnStarter, tackles the ins and outs of growth-oriented SEO.
---

[Edison Blog | Insights for Growth Stage Technology Companies ](https://www.edisonpartners.com/blog)

# [The SEO Edit](https://www.edisonpartners.com/blog/the-seo-edit)

 Written by [Alex Symos](https://www.edisonpartners.com/blog/author/alex-symos) | 6/3/2020

Get ready to modernize your SEO!

SEO is an efficient way to drive awareness of your company and product. It goes hand-in-hand with an effective content strategy and compliments outbound programming. As many Paid budgets have been cut for 2020, the time is now to leverage SEO to its fullest.  

 

In this webcast, Ryan Farley, Co-founder and Performance Marketer at [LawnStarter](https://www.lawnstarter.com/?_hsenc=p2ANqtz-9GEFr0TkLM4iHsnDrTZ-NqL2bwxzAnyK1Sovk1gZxkq8r8ME6Jho172PV94WArZM_ZgH3M), tackles the ins and outs of growth-oriented SEO:

- Factors that matter: content, links, UX
- Keyword research 101
- Page creation for Google (programmatic and long-form content)
- Scaling link building 
- Using 'parasite SEO' to gain traffic

 

### Watch Now

**  
Recording:** [Click here to watch the webinar recording](https://edisonpartners.zoom.us/rec/play/6MV7I7z9rW03EtSVtQSDA6N7W47oJ_6s2iRLr6UMmhy9AnNRMFenNbYWZ-MZhTssorOwO9fR4S0gG-b5?continueMode=true&_x_zm_rtaid=6rzxv08YRy-KaWHc1wwQUw.1596751583330.72b3557b1d925cb6c0d4b8be9e7aff5b&_x_zm_rhtaid=397)

#### **Host**

 

 

 

 

[Alex Symos](https://www.edisonpartners.com/team/alex-symos), VP, Go-To-Market Center of Excellence

#### ** Guest Speaker**

 

 

 

 

 

 

[Ryan Farley, ](https://www.linkedin.com/in/ryan-farley-atx/)Co-Founder & Performance Marketer

 

 

[View full post](https://www.edisonpartners.com/blog/the-seo-edit)

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