---
title: The Product Commercialization Process
description: Product Commercialization is more than a one-time event and fast growing companies know that a cross functional discipline is the key to sustained performance.
---

[Edison Blog | Insights for Growth Stage Technology Companies ](https://www.edisonpartners.com/blog)

# [The Product Commercialization Process](https://www.edisonpartners.com/blog/the-product-commercialization-process)

 Written by [Jay Naik](https://www.edisonpartners.com/blog/author/jay-naik) | 3/21/2019

Product Commercialization is more than a one-time product launch event, and fast growing organizations know that a cross functional, disciplined approach is key to ongoing, successful execution.  Join us as Edison Operating Partner, [Jay Naik](https://www.edisonpartners.com/team/jay-naik) shares his methodology for commercialization, and hear how [PathFactory ](https://www.pathfactory.com/)put it to work to reinforce their current process and boost their growth:

- Commercial Roadmap
- Sales Enablement
- Feedback Loops
- MVP & Beta Process
- Customer Facing Product Team

 

### Watch Now

**Recording:** [Click here to watch the webinar recording](https://zoom.us/recording/share/R0a02mmhewS-_9vaEcQ7-eFo0ssHadytukxC57g-poewIumekTziMw?startTime=1553188478000&utm_campaign=2019%20Webcast%20Series&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9f1ZY10DijMfXxOu8BT6t4S0CSkfrE8rm07IGZ3iLHPqZ9w4Z0MtA-T89H4pPg8T9HszlE)

**Webcast Materials:  
**

- [Click here to view the webinar deck](https://www.edisonpartners.com/hubfs/Product%20Commercialization%20Process%20Deck.pdf?utm_campaign=2019%20Webcast%20Series&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9f1ZY10DijMfXxOu8BT6t4S0CSkfrE8rm07IGZ3iLHPqZ9w4Z0MtA-T89H4pPg8T9HszlE) 
- Use this quick [reference](https://www.edisonpartners.com/hubfs/Product%20Commercial%20Process%20Quick%20Reference%20FINAL%202.pdf?utm_campaign=2019%20Webcast%20Series&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9f1ZY10DijMfXxOu8BT6t4S0CSkfrE8rm07IGZ3iLHPqZ9w4Z0MtA-T89H4pPg8T9HszlE) to assess your PCP or to establish one.

#### **Host**

|           [Alex Symos](https://www.edisonpartners.com/team/alex-symos), VP, Go-To-Market Center of Excellence |
| --- |

 

#### **Guest Speakers**

 

 

 

 

 

[Jay Naik](https://www.edisonpartners.com/team/jay-naik), Operating Partner

 

 

 

 

 

 

 

 [Stephen Streich,](https://www.linkedin.com/in/stephenstreich/) VP Product & Engineering

<https://www.pathfactory.com/>

 

[View full post](https://www.edisonpartners.com/blog/the-product-commercialization-process)

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