Edison Blog | Insights for Growth Stage Technology Companies

Modernizing Your SDR Function

Written by Alex Symos | 4/9/2021

Hear about the changing landscape of Sales Development and how the function is trending for the future, according to two industry experts:

During this roundtable, we talked in-depth about the following topics:

  • How the SDR function has been reinvented and professionalized

  • The COVID-19 effect on SDRs; what the next year looks like

  • Guidance on AE/SDR ratios, compensation, and quota design

  • Hiring profiles and recruitment strategies

Watch Now


Recording:
Click here to watch the roundtable recording

 

Host

 

 

 

 

 

Alex Symos, VP, Go-To-Market Center of Excellence

 




Guest Speakers

Steve Richard, Co-Founder

 

Matt Bertuzzi, Director of Research & Operations