---
title: Modernizing Your SDR Function
description: Hear about the changing landscape of Sales Development and how the function is trending for the future, according to two industry experts.
---

[Edison Blog | Insights for Growth Stage Technology Companies ](https://www.edisonpartners.com/blog)

# [Modernizing Your SDR Function](https://www.edisonpartners.com/blog/modernizing/your/sdr/function)

 Written by [Alex Symos](https://www.edisonpartners.com/blog/author/alex-symos) | 4/9/2021

Hear about the changing landscape of Sales Development and how the function is trending for the future, according to two industry experts:

- [Steve Richard](https://www.linkedin.com/in/saleskickoffspeaker/), Co-Founder of [ExecVision](https://www.execvision.io/)
- [Matt Bertuzzi](https://www.linkedin.com/in/mattbertuzzi/), Director of Research & Operations at [The Bridge Group](https://www.bridgegroupinc.com/)

During this roundtable, we talked in-depth about the following topics:

- How the SDR function has been reinvented and professionalized
- The COVID-19 effect on SDRs; what the next year looks like
- Guidance on AE/SDR ratios, compensation, and quota design
- Hiring profiles and recruitment strategies

### Watch Now

**  
Recording:** [Click here to watch the roundtable recording](https://edisonpartners.zoom.us/rec/play/RiqLkphxd4sT0pPf9iqESdVp1xztzofl3LPX5Wyt7eaHQyGd-SrKBx_-4Uf0bEFU2jd1goaJ_pYsfALo.2v0_T4WRkq5hlSiK?startTime=1617731077000)

 

#### Host

 

 

 

 

 

[Alex Symos](https://www.edisonpartners.com/team/alex-symos), VP, Go-To-Market Center of Excellence

#### Guest Speakers

[Steve Richard](https://www.linkedin.com/in/saleskickoffspeaker/), Co-Founder

<https://podcasts.apple.com/us/podcast/readily-random-with-larry-roberts/id1223789563>

 

[Matt Bertuzzi](https://www.linkedin.com/in/mattbertuzzi/), Director of Research & Operations

<https://www.edisonpartners.com/portfolio/suuchi>

[View full post](https://www.edisonpartners.com/blog/modernizing/your/sdr/function)

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