---
title: "Analyst Relations: A Bridge to Growth in the New Normal"
description: In this webcast, Phil LeClare, Principal of LeClare PR, and Alex Symos, VP, Go-To-Market Center of Excellence at Edison Partners, open the AR toolkit and discuss all you need to know about structuring a winning strategy for maximum return.
---

[Edison Blog | Insights for Growth Stage Technology Companies ](https://www.edisonpartners.com/blog)

# [Analyst Relations: A Bridge to Growth in the New Normal](https://www.edisonpartners.com/blog/analyst-relations)

 Written by [Alex Symos](https://www.edisonpartners.com/blog/author/alex-symos) | 6/30/2020

The market remains uncertain and most companies have curbed their spend, with many tabling the idea of Analyst Relations. Indefinitely. However, now is the time to reconsider your approach. Companies choosing to forego the familiar pay-to-play model, instead focusing on increased engagement, are leveraging an often underutilized growth tactic. Whether your company is in the early stages of growth, planning to raise or prepping for exit, we’ll cover the fundamental actions you can take NOW to increase coverage with the analyst community and boost your company’s position in the market.

 

In this webcast, Phil LeClare, Principal of LeClare PR, and Alex Symos, VP, Go-To-Market Center of Excellence at Edison Partners, open the AR toolkit and discuss all you need to know about structuring a winning strategy for maximum return.

 

- Engaging analysts in a down market
- The AR lifecycle
- Key considerations for building an analyst program
- Leveraging your investment to ensure ROI
- Catching the Forrester Wave and appearing in Gartner's Magic Quadrant

 

### Watch Now

**  
Recording:** [Click here to watch the webinar recording](https://edisonpartners.zoom.us/rec/play/uJUuIen9_2k3HdOWtASDVKUoW9XsLKusgXBKq_YKmEawUHcENgf1N7JDZeCwjhXCaf2xwZ7oS2G__qbJ?continueMode=true&_x_zm_rtaid=LGBl6mFCTL-I3lcaL1px5A.1596834739614.e359d0fbdb4c699cdb54325635d15f69&_x_zm_rhtaid=147)

#### **Host**

 

 

 

 

[Alex Symos](https://www.edisonpartners.com/team/alex-symos), VP, Go-To-Market Center of Excellence

#### ** Guest Speaker**

 

 

 

 

 

 

[Phil LeClare](https://www.linkedin.com/in/phil-leclare-0176ab/), Principal

LeClare PR

 

[View full post](https://www.edisonpartners.com/blog/analyst-relations)

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